A full-funnel strategy — TOFU, MOFU, BOFU
A plan for each level: reach for people who've never heard of you, proof for people comparing options, and a clear path for people ready to book. Every piece knows which job it's doing.
Compound, don't exhaust
Growth & Visibility for Women-Led Businesses
Growth & Visibility is full-funnel marketing built on top of the systems already running your business. We strategise across every level of the funnel — top, middle and bottom — so attention turns into trust and trust turns into booked work, and we keep tuning it to the trends moving in your niche rather than marketing on last year's assumptions.
Most marketing advice hands you tactics with no structure underneath. Post more. Be consistent. Show up. It works right up until you stop — because it was never a system, it was you, doing it by hand, forever. Growth built that way doesn't compound; it just costs more every month.
We treat marketing as three connected jobs rather than one: get discovered by people who don't know you, earn the trust of people who are weighing you up, and make it easy for people who are ready to actually say yes. Each of those needs different content, a different measure of success, and a different kind of patience — and each sits on the automations we've already installed, so the machine keeps running when you're busy delivering.
Who it's for
Growth & Visibility is for you if:
- You post consistently but it doesn't reliably turn into enquiries.
- Your marketing lives entirely in your own hands, so it stops the moment you get busy.
- You're not sure which content is for strangers and which is for people about to buy.
- Your positioning has drifted from the brand you set out to build.
What's included
What you get.
Niche trend tracking
We watch what's actually moving in YOUR market — formats, questions, language, the platforms your buyers drift to — and feed it back into the plan, so you're marketing to this year's audience.
ICP research that stays current
Your ideal client's interests shift. We keep tracking what they're reading, asking and responding to, so the message keeps matching the person you're actually trying to reach.
Branding and positioning that holds
The through-line: the brand you originally came to build, kept consistent across every funnel level and every platform — so growth strengthens your positioning instead of blurring it.
How it works
Audit → Build or Advise → Handover.
- first
Audit
We map what you're already publishing, which funnel level it serves, where the gaps are, and what your niche is rewarding right now.
- then
Build
We build the full-funnel plan on top of your systems — what to make, for which level, on which platform — and automate everything that shouldn't need you.
- finally
Handover
You get the strategy, the trend-tracking method, and the positioning guide in plain language. Yours to run, with or without us.
The strategic case
Why the funnel matters more than the platform
The most common reason marketing feels exhausting is that every post is trying to do all three jobs at once — attract a stranger, convince a sceptic, and close a buyer. It can't. A reel written to be discovered isn't the thing that closes; a case study that closes will never travel.
When each piece has one job and they're arranged in an order, the work compounds. Reach fills the middle, the middle warms the bottom, and the bottom books. That's the difference between marketing that builds an asset and marketing that just fills a calendar.
- TOFU — Top of funnel
- Get discovered. People who don't know you exist yet.
- What it looks like
Reels, carousels, SEO & GEO, guest appearances - Measured by
Reach and new followers - MOFU — Middle of funnel
- Earn the trust. People weighing you up against other options.
- What it looks like
Teaching posts, case studies, the journal, email - Measured by
Saves, replies, signups - BOFU — Bottom of funnel
- Make it easy to say yes. People ready to act, needing one clear step.
- What it looks like
Offers, proof, the free audit, booking page - Measured by
Audits booked
Good to know
Questions about Growth & Visibility.
They're the three levels of a marketing funnel. TOFU (top of funnel) is for people who don't know you yet — reach and discovery. MOFU (middle) is for people weighing you up — proof, teaching, and trust. BOFU (bottom) is for people ready to act — offers, case studies, and a clear next step. Most businesses accidentally publish only one level and wonder why it doesn't convert.
Posting more is volume without structure. This gives every piece a job and a place in the funnel, sits it on automations so it doesn't depend on your energy that week, and keeps it tuned to what's actually moving in your niche. The goal is marketing that compounds, not marketing that needs you to keep sprinting.
We track your market rather than marketing in general — the formats, questions and language your buyers are responding to, and where their attention is moving. That research feeds the plan on an ongoing basis, so the strategy updates as your audience does instead of ageing quietly.
It works best on top of systems, because that's what stops marketing collapsing when you get busy — but no, it isn't a prerequisite. If you'd rather start here, the free audit will tell you honestly whether the foundation needs work first.
The first move
See what this looks like for your business.
The free 20-minute audit is the first step — no pitch, no pressure. You leave with a clear next move whether or not we work together.
I'm taking on a small number of founding clients, so each one gets hands-on attention.