Positioning an AI can repeat
One clear sentence for who you help and how — written so a model can quote it back accurately instead of guessing.
Get recommended by AI
Generative Engine Optimization for Women-Led Businesses
Generative Engine Optimization (GEO) is the practice of making a business visible and recommendable to AI assistants like ChatGPT and Claude, the way SEO makes it visible to Google. It works by giving those models clear positioning, corroborating evidence across the web, and machine-readable structure so they can confidently name you when someone asks who to hire.
More and more, people don't open ten blue links — they ask an assistant. “Who's a good AI consultant for a coaching business?” “Which studio builds automation for solo founders?” The answer they get back is now a recommendation, not a search page. GEO is how you make sure your name is in that answer.
It is not a trick and it is not keyword-stuffing. AI assistants build their answers from patterns across the whole web — your site, your profiles, what others say about you, and how consistently it all lines up. GEO is the deliberate work of making those signals clear, consistent, and legible to a machine, so the model has every reason to trust and surface you.
Who it's for
GEO is for you if:
- Your ideal clients are the type to ask ChatGPT or Claude for a recommendation before they ask a friend.
- You're great at what you do but invisible the moment someone researches through AI.
- You've invested in SEO or social and want the next channel before your competitors find it.
- You want to be the name an assistant repeats — not the one it's never heard of.
What's included
What you get.
Machine-readable structure
Structured data (schema.org), an llms.txt file, clean metadata and headings, so assistants can parse exactly what you do and who you serve.
Corroborating evidence
Consistent messaging across your site, profiles, and the places AI reads — because models trust what's confirmed in more than one place.
An answer-ready content layer
Pages and posts that directly answer the questions your clients ask AI, phrased so the model can lift a clean, correct summary.
How it works
Audit → Build or Advise → Handover.
- first
Audit
We ask the assistants what they already say about you and your category, and map every gap — weak positioning, missing structure, thin or conflicting signals.
- then
Build
We install the positioning, structured data, llms.txt, and answer-ready content that give models a clear, consistent, trustworthy picture of your business.
- finally
Handover
You get the whole system documented in plain language, plus the prompts to re-check your visibility yourself. You own it. No lock-in.
The strategic case
Why early movers win
SEO rewarded the businesses that took it seriously in 2010 and compounded for a decade. AI search is at that same starting line right now — and the models are actively deciding which sources to trust as the default answer in each niche.
Being early matters more here than it did with Google, because assistants tend to converge on a small set of recommended names and repeat them. The businesses that make themselves legible now become the safe, obvious answer. The ones that wait are introduced to their own customers as “I'm not sure, but you could try searching.”
Good to know
Questions about GEO.
SEO optimizes for a ranked list of links on Google. GEO optimizes for being named and recommended inside an AI assistant's answer. There's overlap — clean structure helps both — but GEO focuses on clear positioning, corroborating evidence across the web, and machine-readable structure so a model can confidently recommend you.
No honest provider can guarantee what a model says on any given day — the systems are probabilistic and always changing. What we can do is remove every reason a model has to overlook or misrepresent you, and measurably improve how often and how accurately you show up. We baseline before and re-check after so you can see the movement.
No. A small, clear, well-structured site often outperforms a large messy one, because assistants reward legibility over volume. If your positioning is sharp and your signals line up across the web, a lean site is plenty.
We run a set of real buyer questions through the major assistants before we start and again after, and track whether you're named, how you're described, and whether the description is accurate. You get that comparison in plain language.
The first move
See what this looks like for your business.
The free 20-minute audit is the first step — no pitch, no pressure. You leave with a clear next move whether or not we work together.
I'm taking on a small number of founding clients, so each one gets hands-on attention.